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  1. Empathize with your users. Feel their pain points. Let go of your own assumptions, opinions and view points. You are not your user. I repeat, you are not your user.
  2. Question everything. Be curious. Inquisitive. Ask why. Then ask why again. Become a scientist. Investigate. Research and immerse yourself. Probe. Unearth.
  3. Generate ideas. Lots of them. Endlessly and tirelessly brainstorm. Be open to all possibilities. Be collaborative. Experiment and ideate. Every idea is a potential solution. Don’t hold back. Be inventive.
  4. Visually communicate. Make a…


And (even more basic) conventions to remember usage.

Birdy Lushlin

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